The UK Specialists for 

SPQ*GOLD Sales Profiling

About Us

Hello and thanks for visiting us. Paul Waters Associates has been established for over 30 years, working with organisations across many different sectors to improve their sales teams' retention and performance.

Since 1994  we have specialised in offering the SPQ*GOLD Sales Behavioural recruitment profiling and ongoing development tool to UK businesses - we currently work with over 200 clients.

We are proud to be a family-run business, ensuring stability and continuity for our clients. We are all experienced in implementing the SPQ*GOLD profiling into organisations ranging from small, owner-run businesses to FTSE-100 companies. You will always be dealing with an experienced, knowledgeable person.

Are you recruiting salespeople?

If so, we don't envy the challenges you face. Potential sales recruits are better equipped than ever to 'pass' an interview, giving even the most experienced recruiters little idea of how they will actually perform in the role. However, help is available........

What we can do for you

Sales Recruitment Profiling

Filter out the people who will struggle with sales activity.

Sales Behavioural Auditing

What's holding your people back?

Sales Improvement

Move each person's BD activity up a gear              +44 (0)1635 202750