The UK Specialists for the SPQ*GOLD Behavioural Sales Profiling
Hello and thanks for visiting us. Paul Waters Associates has been established for over 30 years, working with organisations across many different sectors to improve their sales teams' retention and performance.
Since 1994 we have specialised in offering the SPQ*GOLD Sales Behavioural recruitment profiling and ongoing development tool to UK businesses – our long term clients include Michael Page, Reed Specialist Recruitment, Ethos Energy, Informa Exhibitions, Aliaxis Group and WorldFirst Foreign Exchange.
We are proud to be a family-run business, ensuring stability and continuity for our clients. We are all experienced in implementing the SPQ*GOLD profiling into organisations ranging from small, owner-run businesses to FTSE-100 companies. You will always be dealing with an experienced, knowledgeable person.