Paul Waters Associates
The UK Specialists for the SPQ*GOLD Behavioural Sales Profiling
About Us
Hello and thanks for visiting us. Paul Waters Associates has been established for over 30 years, working with organisations across many different sectors to improve their sales teams' retention and performance.
Since 1994 we have specialised in offering the SPQ*GOLD Sales Behavioural recruitment profiling and ongoing development tool to UK businesses – our long term clients include Michael Page, Reed Specialist Recruitment, Ethos Energy, Informa Exhibitions, Aliaxis Group and WorldFirst Foreign Exchange.
We are proud to be a family-run business, ensuring stability and continuity for our clients. We are all experienced in implementing the SPQ*GOLD profiling into organisations ranging from small, owner-run businesses to FTSE-100 companies. You will always be dealing with an experienced, knowledgeable person.
Are you recruiting salespeople?
If so, we don't envy the challenges you face. Potential sales recruits are better equipped than ever to 'pass' an interview, giving even the most experienced recruiters little idea of how they will actually perform in the role. However, help is available........
Are you happy with your current salespeoples' performance?
How can there be so much variance in performance across a sales team? Are your best people simply much more intelligent and motivated?
What we can do for you
Sales Recruitment Profiling
Filter out the people who will struggle with sales activity.
Sales Behavioural Auditing
What's holding your people back?
Sales Improvement
Move each person's BD activity up a gear